Link exchange is the technique with the help of which you can improve the ranking of your website in the search engine optimization and attract more traffic towards your website. Therefore, most of the people try to design their websites in such a way that they can get maximum links for their sites. Link exchange means the exchange of your website URL with the URL of the sites of other webmasters. You can have the link exchange program in many ways like the two-way program or the three-way program and so on. In the two-way program, two websites involve in the link exchange program and exchange their URL with each other.
In the three, way link program it is a triangular link where three webmasters link to each other’s site and develop link exchange program. However, the link exchange program has become complex in the modern days due to the development of the link exchange network. The working system of the link exchange network is a little different from the link exchange program that you build on your own. In the link exchange, network system, you have to place the link of a website on the pages of your site and then the server will place your URL in the site of another webmaster. The choice of the site for placing your URL depends on the merit or point system.
Observation shows that the website owners often misuse the link exchange system as the criteria for ranking the websites by the search engine depends on the total number of links pointing towards a website. It is true that nobody has the exact idea about the algorithm that the search engines adopt for ranking the websites but one thing is certain, and that is, the reputed search engines adopt strong preventive measures so that webmasters cannot manipulate on their websites to get the ranking at a higher position in the search engine results. The link exchange program has gained momentum, as all the website owners not only want to gain higher ranking in the search engine hierarchy but also build the pathway for attracting maximum traffic towards their sites.