In today’s online business world the most popular term that one hears is link exchange and any person engaged in the online business has full knowledge about link exchange, as this is the best method of gaining popularity for your website if you want to establish your online business. However, some modifications have taken place in the methods that you adopt to add link to your website because nowadays only those sites gain importance, which have adopted the different methods of one way link exchange for adding links to the pages in their websites. However, you have to bear in mind that that the one way links that you get for your site should have some relevance to the product or service you are selling on your site.
If you want a high ranking in SEO and increase the traffic to your site for gaining link popularity. The process of link building is not a quick process, as you have to think and plan about the strategies that you will adopt for developing one-way links because the popularity of your site depends on the quality of the linking sites and not on the quantity of the sites that link to your web page. You should always avoid those sites, which have a low ranking in SEO or banned from inclusion in the search engine results as it will not only affect your ranking but also the popularity of your website.
However, in this one-way link exchange process sometimes you have no control on the sites that link to your page. Therefore, to maintain the strength of your site you should adopt the method of writing quality articles about the product or service on your site and post it on different sites that have the facility of free article posting. This way you can increase the popularity of your website. Besides this, you can adopt other methods of creating one-way link to your site out of which the method of submitting your site to the link exchange directories will help you to increase the number of quality links to your site.